The Transportation Industry plays a vital role in our country’s infrastructure and recovery. The U.S. economy depends on trucks to deliver nearly 70% of goods to households, businesses, and communities. To help in the growth and success of trucking companies, here are some best practices for recruiting top talent:
- Identify how to reach best drivers.
- Where are they?
- What do they read?
- What do they watch?
- Which competitors have the best drivers & why do they stay there?
- Identify Demographics/Psychographics of your best drivers.
- For example: Male, 30 to 40 year old, High School graduates, married, children under 12, sports fans, Christian, Country & Western Music, etc…
- Knowing who they are gives you an advantage in attracting to a familiar culture, making friends faster, and identification with your brand image.
- Position the job opportunity to leverage your strengths while being truthful.
- Make only those promises you can keep.
- Learn from your best drivers:
- What keeps them on the job?
- What exceeded their expectations?
- What do you do better than your competitors?
- Customize the job opportunity.
- Have different configurations for people with different values.
- Examples: Slip seating for those who want more home time. Dedicated for those who need a somewhat regular schedule, etc.
1. Identify Demographics/Psychographics of your best drivers.
· For example: Male, 30 to 40 year old, High School graduates, married, children under 12, sports fans, Christian, Country & Western Music, etc…
· Knowing who they are gives you an advantage in attracting to a familiar culture, making friends faster, and identification with your brand image.
2. Position the job opportunity to leverage your strengths while being truthful.
· Make only those promises you can keep.
· Learn from your best drivers:
- What keeps them on the job?
- What exceeded their expectations?
- What do you do better than your competitors?
3. Customize the job opportunity.
· Have different configurations for people with different values. Examples:
- Slip seating for those who want more home time.
Dedicated for those who need a somewhat regular schedule, etc